Telemarketing is a form of direct marketing where salespeople use the telephone to reach potential customers and promote their products or services. Telemarketers can either make cold calls to people who have not expressed interest in the product or service, or they can contact people who have shown some interest or have previously done business with the company.
Telemarketing can be used for a variety of purposes, including lead generation, appointment setting, market research, customer retention, and sales. While some people may find telemarketing calls to be intrusive or annoying, it remains a popular marketing tactic because it can be relatively inexpensive and can generate immediate results.
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